A successful direct response advertising campaign requires three basic ingredients. Miss any of them out and the campaign is dead in the water.
The three "must have" ingredients are:
- A well-maintained and highly-focussed contact list
- A killer sales letter or promotional material that sparks action
- An efficient and cost-effective response mechanism
As you would expect from an agency that specialises in educational marketing and student recruitment, our lists are controlled, honed and powerfully effective.
We reckon our copywriters are the best in the education sector. Our marketing letters and promotional material have produced remarkable returns for our clients.
Our response mechanisms span phone, snail mail, email and text messaging.
We can advise you on everything from basic campaigns to sophisticated direct response initiatives embracing multiple channels such as:
- Direct marketing posters
- Direct mail campaigns
- Email campaigns
- SMS text marketing
- Postcards
- Viral marketing
Give us a call and we can advise you on what will give you the best returns for your marketing spend.
